The PressWiser blog
Practical notes on earned media.
How search and AI visibility are changing, and how to get more from every credit.
GEO
How GEO Is Reshaping Organic Visibility
AI search answers cite a short list of trusted sources. Here is what that means for where your brand needs to appear.
October 06, 2026 · 1 min read
Strategy
Maximizing Press ROI with Credit-Based Placements
Credits make cost per placement visible up front. A simple way to plan a month of coverage around them.
September 29, 2026 · 1 min read
Publishers
What Publishers Should Know About Verified Networks
Verification protects your audience and your editorial control. What is checked, and what stays in your hands.
September 22, 2026 · 1 min read