Questions, answered as the product actually behaves.

PressWiser is a credit-based Media-as-a-Service utility from Fair Media Group. You buy credits, browse a catalog of verified publications, see the exact cost of a placement before you commit, and publish. It replaces the markup and the email negotiation that sit between most advertisers and the outlets they want to appear in.

No. A link marketplace resells someone else’s inventory at a markup and has no say in what gets published. Fair Media Group owns most of the publications in this catalog outright, and every placement is an editorial submission that a publisher approves before it goes live. What you are buying is a placement in a real publication, not an entry in a link package.

No. Your publications keep running on whatever they run on today. PressWiser handles the commercial side — inventory, pricing, submissions, approvals and money — and stays out of your editorial stack.

Fair Media Group, the parent company, has been operating and monetising its own publications for years. PressWiser is the software that runs that network, opened up to outside advertisers and outside publishers.

Book a fifteen-minute demo. There is no self-serve sign-up form: every organization on the platform is opened by a person here, which is how we keep the catalog and the advertiser base vetted on both sides. You leave the call with an account, an owner login and your opening credits already provisioned.

Because an open registration form is how a marketplace fills with accounts nobody checked. Advertisers are onboarded by a human, and publications are reviewed before they can be sold. That is the same reason the catalog is worth buying from.

A placement — an article published on a named publication, at a price you can see before you submit anything. Not a package, not a quota of links, not an unspecified "high-authority site".

One credit is one dollar of placement value. A publication listed at 250 credits costs 250 credits to publish on. There is no second exchange rate anywhere in the product and no bundle maths to reverse-engineer.

Every publication in the catalog shows its credit cost on the card and on its detail page, and the submission form checks the cost against your balance before it will accept a draft. You never discover a price after the fact.

They are held, not spent. The submission reserves the credits so the capacity is guaranteed at the moment you commit rather than discovered at publication. The hold is visible on your dashboard for as long as the draft is in flight.

The hold is released in full and the credits are available again immediately. You are charged for publication, not for submission. Your balance is reconstructible from the ledger, so you can always see exactly which submission moved what.

Either. In Self-Serve Mode, included with every plan, you write the draft, pick the publication and submit it yourself. In Expert Mode our team takes the strategy, the publication mix and the writing end-to-end as a retainer.

Publishers work to a service-level window measured in hours, not weeks, and the countdown on every pending submission is visible to both sides. Submissions that run past the window are approved automatically, so a silent publisher cannot strand your draft.

Yes. Every submission carries a timeline — who moved it, when, and the note they wrote at the time. Notes are recorded when a decision is made, never backfilled afterwards, and the publisher’s reasoning is quoted to you verbatim.

Your account manager issues credits against an invoice, and every movement lands in a ledger you can read from your billing screen. Nothing is adjusted silently: a correction is a new entry with a description attached, never an edited balance.

It fills your existing advertising inventory without you selling it. You list the publication, set your own price, and receive submissions from vetted advertisers in a single inbox. You keep the site, the audience and the final word on what runs.

No, and this is not negotiable in the product. An article publishes only after you approve it. You can approve, request revisions, or reject outright, and rejecting costs you nothing — the advertiser’s credits are simply released.

You do. You add the publication, you price it, and you can pause it whenever you want. Nobody here edits your price.

A commission on each published placement, which is shown on the placement itself rather than buried in a monthly total. A $150 placement is displayed as $150 gross, less the commission, equals your net payout. The arithmetic is on the screen.

Fair Media Group settles publisher payouts on Net-15 terms from the date a placement goes live. Your payouts screen shows what has been earned, what is still in flight because the placement has been approved but is not yet live, and what is payable now — the three figures are kept separate so a pending total is never overstated.

Because the promise made to advertisers is that the person selling a placement controls the publication. Verification is a DNS record you add once. Until it passes, and until a human here has reviewed the listing, the publication is not sellable.

Two things have to happen and they are independent: the domain has to verify, and a reviewer here has to read the listing. Neither is a rubber stamp, and you can see which gate you are behind from your own publications screen.

Yes. Pausing a publication is your own switch and it is separate from anything an administrator does. Nobody can quietly relist a publication you have paused.

Pausing stops new submissions. Anything already in your inbox stays there and still needs your decision, because the advertiser’s credits are already held against it.

Every plan is a monthly credit allotment plus access to the full catalog and Self-Serve Mode. The tiers differ in how many credits land each cycle and how much of the work our team takes on. Current pricing is on the pricing page.

Yes. Credit packs are a top-up on your existing plan, and topped-up credits behave exactly like your monthly allotment once they land.

No. Unused credits roll over to the next cycle — both your monthly allotment and anything you have topped up. Nothing in PressWiser writes credits off at a cycle boundary. If that ever changes it will be announced before it takes effect, and the write-off would appear in your credit history as its own entry rather than a balance quietly going down.

Only as a new, described entry in the ledger, never as an edit to a past one. A credit balance in PressWiser is the sum of its history, which means it can always be audited and can never disagree with itself.

Plans run per cycle. Expert Mode is a retainer with its own terms, agreed on the call rather than buried in a checkbox.

A managed retainer: our team builds the strategy, writes the drafts and runs the publication mix for you, using the same catalog, the same credits and the same submission trail you would see if you were doing it yourself.

Before a publication can be sold, a reviewer here reads it and an administrator approves it. Approval, the platform’s own listing switch and the publisher’s pause switch are three separate gates, and all three have to be open for a publication to appear in the catalog. An administrator un-listing a publication survives the publisher turning their own switch back on.

Most of them are Fair Media Group’s own properties, with their own audiences and editorial calendars, and the rest are independently owned titles that have proved they control the domain and been reviewed here. You can see which is which on the catalog card.

Four automated checks that read every submission the moment it is sent, before a publisher opens it. The Framework Check confirms the piece is written as one of the formats publishers agreed to carry — an expert Q&A or a case study — rather than a press release. The Quality and Tone Radar looks for sales language, keyword stuffing and unreadable structure. The Link and Anchor Policy checks the outbound links and the words they are attached to. Visual Compliance checks the images. You and the publisher see the same four results on the submission.

No. It never blocks a submission, never moves credits and never decides anything: it is a reading, handed to the publisher who owns the inventory. A failed stage tells them where to look and tells you what to fix. The decision stays with the editor, which is the same reason we cannot promise you an approval.

No, and you should be wary of anyone who does. What is guaranteed is the placement: a named publication, a stated price, an editor’s approval and a live URL.

That is each publisher’s call, which is the point of the approval step. A publisher can reject anything without giving a reason, and the advertiser is not charged.

Post-publication changes go back to the publisher, because it is their site. They are handled through the same submission trail as the original placement rather than by email.