About
What is PressWiser?
PressWiser is a credit-based Media-as-a-Service utility from Fair Media Group. You buy credits, browse a catalog of verified publications, see exactly what a placement costs before you commit, and publish — usually in days. The publications are mostly ours, the approvals are real, and the money is a ledger you can read line by line.
Why this exists
Two problems, sold as one service
Earned media is bought through a chain of brokers, each of whom adds a margin and none of whom own anything. What arrives at the end is an arbitrary, transactional link blast: a list of sites you have never read, at prices nobody will explain, on terms that change between the quote and the invoice.
Prices nobody will show you
A placement is quoted as a package, the publication is named late or not at all, and the markup between what the outlet charges and what you pay is the product being sold.
Inventory that never sells itself
A good publication with real readers has advertising capacity it has no sales team to fill, and every broker who offers to fill it wants editorial control as part of the deal.
The structural difference
We own most of what we sell
Fair Media Group operates its own publications. That is the whole reason the pricing can be flat and the editorial standards can be real — there is no third party in the middle whose margin has to be hidden from you, and no outlet we have to ask nicely.
- 15
- Owned properties
- 19
- Verified publications
- 4
- Independent partners
- 12
- Niches covered
Independent partners are titles we do not own. They prove they control the domain and pass the same review before anything of theirs can be sold.
One platform, read from both ends
A marketplace with two customers
Buy the placement, see the price
- Filter a catalog of vetted publications by niche, authority and price
- See the credit cost of a placement before you submit a word
- Write it yourself, or hand the whole programme to our team
- Follow every submission on a timeline you both can read
Sell the capacity, keep the title
- List your publication and set your own price
- Approve, send back or reject every submission — rejection costs you nothing
- Pause your inbox whenever you want, on your own switch
- See gross, commission and net on each placement, not one opaque total
The part most platforms keep vague
How the money works
1 credit
is one dollar of placement value
There is no second exchange rate anywhere in the product. A publication listed at 250 credits costs 250 credits.
On submit
credits are held, not spent
The capacity is guaranteed the moment you commit. If the publisher rejects the draft, the hold is released in full and you are charged nothing.
On publication
commission is 25%, shown per placement
A $150 placement is $150 gross, less $37.50 commission, leaving $112.50 to the publisher. The arithmetic is on the screen, not in a statement footnote.
Every balance on this platform is the sum of its own history. Corrections are new entries with a reason attached, never edits to old ones, which means an account can be audited and can never quietly disagree with itself.
The parent company
Powered by Fair Media Group
Fair Media Group builds and operates publications, and has done the unglamorous work of running them — the audiences, the editorial calendars, the advertising — for years. PressWiser is the software that runs that network, opened up so that outside advertisers can buy from it and outside publishers can sell through it.
See the catalog you would be buying from
Fifteen minutes, and you leave with an account.